Backlinks are the currency that is used in determining your credibility in the SEO. Several websites are providing the same content as yours and offer similar services like yours. However, when you enter the keywords in a search engine, only the top-rated sites pop up on the first page. These sites provide the best answer to your search queries and have the most viewers on their page, which shows that their content is most credible as per the crawlers, but there is more to that. Just as the high-quality white hat backlinks help you rank in SERPs, the low-quality backlinks that are spammy or irrelevant can also land you in the penalty zone. Henceforth, one of the reasons why your website is not ranking in SERPs is because of these negative backlinks that are hindering your development. Therefore, it is important to analyze all the backlinks that are pointing towards your website by a backlink audit so that you can improve your backlink profile and rank higher.
How can a backlink audit help you identify the spammy links?
A backlink audit can be used to find out the high-quality backlinks and the associated website with it. Also, it shows how relevant a backlink is along with its unique domain and anchor text used to link up with it. By doing a comprehensive quality check of every backlink, you can rule out the toxic backlinks and call the source website for their removal so that you can rank higher. After finding out the legit sources of backlinks, you can build your backlink strategy to get more links from the high authoritative websites that will further improve your website authority, and you will attain high rankings.
What are the integral components of the backlink audit?
A backlink audit focuses on the following factors-
That being said, it is vital to examine your backlinks profile periodically if you want to rank on top results. To attain this, you can take help from the SEO experts and start working on your site as soon as possible.
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