Spammy Links

Checking Out If You Have Any Spammy Links

Backlinks are the currency that is used in determining your credibility in the SEO. Several websites are providing the same content as yours and offer similar services like yours. However, when you enter the keywords in a search engine, only the top-rated sites pop up on the first page. These sites provide the best answer to your search queries and have the most viewers on their page, which shows that their content is most credible as per the crawlers, but there is more to that. Just as the high-quality white hat backlinks help you rank in SERPs, the low-quality backlinks that are spammy or irrelevant can also land you in the penalty zone. Henceforth, one of the reasons why your website is not ranking in SERPs is because of these negative backlinks that are hindering your development. Therefore, it is important to analyze all the backlinks that are pointing towards your website by a backlink audit so that you can improve your backlink profile and rank higher.

How can a backlink audit help you identify the spammy links?

A backlink audit can be used to find out the high-quality backlinks and the associated website with it. Also, it shows how relevant a backlink is along with its unique domain and anchor text used to link up with it. By doing a comprehensive quality check of every backlink, you can rule out the toxic backlinks and call the source website for their removal so that you can rank higher. After finding out the legit sources of backlinks, you can build your backlink strategy to get more links from the high authoritative websites that will further improve your website authority, and you will attain high rankings.

What are the integral components of the backlink audit?

A backlink audit focuses on the following factors-

  1. Identifying the backlinks- The process involves making a list of all the backlinks on your site and bifurcating them further into different sections. The sectioning involves toxic links, valid links, natural links, spammy links, and more. 
  2. Quality check of backlinks- This part involves investing these backlinks and performing a quality check on each of them. Here the authority of the backlinks is determined by comparing them as per the standard metrics and relevancy points. Every link is approved against this filter list.
  3. Remove toxic links- Once the last step is done, every unnatural link is examined again that is marked unnatural. These links are marked in the red zone for not following the Google algorithms and brings penalty to your site. Once your site is penalized, your rank will fall, and you will lose your site authority. As a result, you will be lost in the pool of SEO.
  4. The critical screening- Relying on tools is helpful but not necessarily a perfect approach for the identification of the toxic and spammy links. Therefore, it is vital to evaluate the remaining links to find out some toxic links that might be missed individually. This is done systematically by creating the report for each backlink.

That being said, it is vital to examine your backlinks profile periodically if you want to rank on top results. To attain this, you can take help from the SEO experts and start working on your site as soon as possible.

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